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"Via ECPPC. we are able to explore the Chinese market with
lowest risk and investment"
"ECPPC streamlines the communication between us
and our distributors in China. ECPPC's work is complimentary to that of our
distributors whose promotions are not strong enough. Now the customer services
from our distributors are getting better which improves our sales!"
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加入ECPPC的益处
- 以最低的成本和风险进入海外图书主流市场
- 有效地树立你的品牌，这一点在欧洲尤为重要
- 快速提升你的销售业绩
- 与海外其它ECPPC成员的强烈互动，大大增加合作的机会
- 高质量的海外市场反馈
- 享受我们向出版商和其他合作伙伴争取的最好的贸易条件
如何确保你的成功
- 富有创意和具有良好沟通能力的团队
- 使用5种语言沟通的能力
- 对欧洲和中国文化差异的理解
- 从上到下和从下到上的具有人性化的服务
- 对图书本身和图书行业的理解和多年的工作经验
- 与当地主要的进出口渠道、物流集货商、销售商和新闻媒体良好的合作关系
- 精心设计的全面的运销计划，强调出版商和销售商的整合
- 良好的本地支持，精心管理的图书展厅
- 能够将图书销售给终端读者的能力
- 先进的IT系统有效提升宣传和销售
- 店面和网上书店的整合优势
加入ECPPC的标准
- 所出版图书的品质和特色
- 与其他ECPPC成员图书的互补性
- 区域和文化的代表性
会员出版社的评价 和我们联络 |
Why join ECPPC? |
Benefits in joining ECPPC:
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Direct access to Chinese and European market with low risks and costs;
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An effective brand building in local market;
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Rapidly growing book sales;
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Intensive interactions with counterpart publisher and increased opportunities
to locate partner;
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Frequent and high-quality feedbacks from local market at different levels and
perspectives, in both report and personal meetings
The factor to ensure your success:
A creative and well-communicating team in both Europe and China;
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We speak five languages
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A good understanding of the difference between Europe and China;
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A well-balanced top-down and down-top approach focusing on human beings;
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Good understanding of book business and book itself;
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Excellent connections with local reliable importing and exporting channels,
distributors, media and government;
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Well-planned and comprehensive promotion at distributor, retailer and end user
level;
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Strong local presence and well-managed showrooms at different locations;
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Hands-on experience and expertise in managing bookstores and the ability to
sell your books to end users;
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Strong IT infrastructure for more effective promotion and sale;
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How
to join ECPPC?
Download ECPPC application form
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